National Geographic is launching a series of family-oriented indoor exploration centers, starting with two sites in China.
The venerable non-profit brand has signed with iP2Entertainment for the venture, which will draw on National Geographic’s content and offer attractions, interactive demonstrations and hands-on workshops. The sites will be geared toward families with school-aged children, ages 5 to 12.
National Geographic and iP2 have teamed with China-based retail specialist K11 to develop its first location in Shenyang, China, in the Shenyang K11 Art Mall as a “museum retail” concept that aims to be the world’s largest cultural and art experience center.
The first location is planned to open in the summer of 2017. A second branded exploration center is also in development on the Chinese island of Hengqin.
“The National Geographic-branded entertainment centers that we’re developing will provide parents and their children with a fun and interactive way to learn about animals, science and exploration by engaging with our award-winning content,” said Andy Reif, an exec VP with National Geographic Partners.