case
studies
TakeLessons
Online learning takes the spotlight
DriveTime
Car-buying and financial services
Chefling
Recipes taking care
Online learning takes the spotlight
Car-buying and financial services
Recipes taking care
Online learning takes the spotlight
Overview
TakeLessons focused on generating buzz and elevating overall brand awareness. The company wanted to highlight its online lessons with vetted expert teachers and the passion for helping students.
Approach
Honing in on the right business, lifestyle, education, technology and trade press
Highlight TakeLessons subject offerings
Position CEO as an industry thought leader
Impact
Exposure and attention
Feature stories: 44
Audience reached: 4.34B
Social shares: 14.8k
Publication highlights
Forbes, Parents, Entrepreneur, Reader’s Digest, Lifehacker, Business Insider
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