Creative Brainstorming to Develop New PR Concepts

PR pros are creatives of messaging. Because our industry thrives on “what’s new”, us pros are constantly challenged with finding interesting and unique ways to turn the same products, brands, events, and announcements on their heads. We need to reach out to untapped...

Evolution of Technology at CES

It wasn’t that long ago that Consumer Electronics Show-goers were being stupefied by high definition TV’s and internet-connected home appliances. Now, those technologies have become so standard that, you’d practically be hard-pressed to find a non-HD,...

Why You Need PR for Your Startup

What is ‘PR’ and why is it important to consider in the preliminary phases of your entrepreneurial venture? Why take the time, or spend the money, to market for public awareness in the media? How does media exposure lead to more revenue and capital, especially in the...

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