With the age of social media upon us, brands and ad agencies are searching for innovative ways to interact with audiences online.
Brands have seen the power and growth of digital advertising channels and are looking to disruptive new ad tech companies to help them break into the digital sphere in new and creative ways.
And it’s no surprise why.
For one, digital advertising has officially surpassed T.V. ad spending for the first time ever in 2016, with digital ads set to surpass T.V. in 2017 by more than $10 billion.
But that’s only the beginning.
According to eMarketer’s 2017 forecast, digital ad spending is expected to surge from $83 billion in 2017– already a double-digit growth from the previous year– to an unbelievable $129 billion by the year 2021.
In addition, mobile advertising currently makes up over 70% of digital advertising, with it accounting for over 25% of all media expenditures. More impressive is that mobile alone is set to surpass T.V. by the year 2019.
You Need a Sound, Digital Marketing Strategy
With traditional T.V. ad spending expected to continue to decline (as much as 5% by 2021) and mobile and other digital advertising platforms surging forward by double digits, the opportunity couldn’t be greater for advertising technology companies looking to reinvent and disrupt this growing space.
Ad tech companies are in a unique position to take full advantage of the digital boom like few sectors can. However, there’s no mistaking it: you need to invest in a sound digital marketing strategy to do that.
The opportunity at hand is only matched by the growing competition in the space, so you need an effective digital marketing strategy to help you get ahead and stand out in an ever more crowded marketplace.
We understand how important it is for you to not only differentiate yourself in the ad tech space but to also get noticed by big business. That’s why we specialize in crafting tailor-made digital marketing strategies for the most innovative ad tech companies in the industry.
Our team of digital marketing and advertising experts knows the ins-and-outs of this ever-changing landscape and what it takes to help build your brand in 2018, from getting exposure on large tech media to getting noticed by investors.
Everywhere brands have begun investing heavily in digital marketing strategies, making the opportunity for ad tech companies greater than ever before. But this window of opportunity may not last forever.
To get a foothold in this increasingly competitive space you need to position yourself in a way that makes marketers, agencies, and end consumers take notice.
We dedicate ourselves to mastering new and existing media platforms and executing digital strategies that are designed to build your brand and get you noticed so you can do just that.